Web's Largest Fountain Site

How did a "main street" retail business become the web's largest online fountain site? "By thinking globally and hiring the right web designer!" says Carol Pilis, owner of Aqua Arts. This New Haven, CT gallery, known for its handcrafted desktop and tabletop fountains, now offers the web's largest selection of online fountains at www.aquaarts.com.

Designed by the web gurus at Gravity Switch (www.gravityswitch.com), aquaarts.com surpasses all other water motif sites in terms of the sheer number and variety of products. Says Pilis, "Since we launched in December 2000, our business has doubled!. We're selling to customers all over the country, many of whom compliment us on the site's ease of use and quality of products. One medical center uses our fountains to sooth patients who are struggling to find a little peace".

This site had to offer a serene yet functional shopping experience for users -- something it accomplishes very well. Visitors are treated to a warm, user-friendly website - able to search in a variety of ways, including advanced options like dimensions, color and material. The product images load quickly, and display not only the requested search, but several related fountains as well. Says Pilis, "We wanted to create the same experience that a shopper has in our retail store. They have an idea of what they're looking for, but want to browse before making their selection".

The site features special discounts, an FAQ section and an email mailing list - all of which are updated regularly by staff members via back-end administrative tools. Says Pilis: "I am not computer savvy, and was grateful to Gravity Switch for creating an administrative database that is so quick and easy to use – I can get a new product on my site in under ten minutes! "

ABOUT AQUA ARTS
Located in New Haven, CT, Aqua Arts sells specially crafted desktop, tabletop, wall and furniture fountains. The company was founded in 1997 by husband and wife team Carol and Casey Pilis. Casey is also a partner in Atlantic Fountains, offering larger architectural and landscape fountains. For more information on Aqua Arts or Atlantic Fountains, visit www.aquaarts.com or call (203) 397-8015.

ABOUT GRAVITY SWITCH
Gravity Switch is an award-winning web and new media firm that designs sophisticated websites, interactive CD-ROMs and touch-screen kiosks. Based in Northampton, MA, the company works with local and national businesses, educational institutions and non-profits, to help them harness the full potential of today's new media. For more information on Gravity Switch, visit http://www.gravityswitch.com or call (413) 586-9596.   



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